For more than five decades now, Purefoods-Hormel has been manufacturing the freshest and best-tasting hotdog in the Philippines.  Deciding to use Tender Juicy as a brand about 25 years ago, it has been undisputed market. Despite competition from rival brands offering lower priced or flavored variants, PUREFOODS TENDER JUICY® Hotdog remains the market leader in its category with its resilient brand and loyal consumer base.  Purefoods Tender Juicy is still the preferred brand because it is the freshest best-tasting hotdog that kids and kids at heart love.

Now, Purefoods Tender Juicy Hotdog has just launched a new campaign starring Ryan Agoncillo, Judy Ann Santos and their daughter, Yohan, having a fun fashion montage from the 80’s, 90’s and 2000 while enjoying their favorite hotdog.  This thematic campaign communicates the freshness heritage of Purefoods Tender Juicy Hotdog, Then, Now and Forever.   The brand chose Ryan, Judy Ann, and Yohan because they embody the brand’s heritage message. Ryan and Judai were kids once too. They loved Tender Juicy hotdog as kids and, even now as adults.  Now  married with kids, their love for Tender Juicy was “passed on” to Yohan who cannot get enough of Tender Juicy Hotdog. They are the perfect embodiment of kids “noon at ngayon” loving Purefoods Tender Juicy Hotdog.  Their image as a family is also in sync with the brand’s: fun-loving, family-oriented, loves kids, and crosses over all social classes.

When asked what made them say yes to endorsing Purefoods Tender Juicy Hotdog, especially since this is their first endorsement as a family, Ryan and Judai both say that TJ Hotdogs are a part of their growing up years.   Judai also says that TJ Hotdogs are always part of her grocery list.  Ryan agrees wholeheartedly saying, “ I think it really fits the criteria namin as an endorsement.

It is part of our youth and it is part of the youth of our children kaya we are very happy and very proud to be endorsers of Purefoods Tender Juicy Hotdog.”