Clear as Crystal: Crystal Clear is No.1

Water is our lifeline that bathes us and feeds us. In ancient cultures water represented the very essence of life. The Romans were the first to pipe water into their growing cities, especially with their aqueducts. They also realized that sewage water could cause damage to their people, and needed to be removed from large areas of people.

Water has played a role not only in the history of countries, but in religion, mythology, and art. Water in many religions cleanses the soul through holy water. For example, the water at Lourdes, France is thought by many religions to be sacred water with healing powers. In Egyptian mythology, the Nu was the beginning of everything and represented water. It brought life to their people, but in drought, produced chaos. Water has always been perceived as a gift from the gods as it rained from the heavens.

I was invited to visit the  booth of Crystal Clear at The Franchise Expo and while I was talking to Asun Soler. I realized the importance of having a great brand. In any business it is important that a product has that staying power.  Branding is an integral part of the business building process . They created a great brand working with the most important basic requirement  which is Water. Water is water simple as that they did not have to worry about tweaking a product mix. All they did was to build their credibility — show people the water they produce is of high quality and offered at a competitive rate. That is what they did  day after day, Crystal Clear Purified Drinking Water helps quench the thirst of Filipinos.

Crystal Clear  their mother company SOLEREX has more than two decades of expertise and an enviable reputation in the field of water treatment; offering technical expertise, the best line of products and services in water filtration, sterilization, purification, water store management and franchise network. SOLEREX has undertaken large scale projects involving desalination plants, waste water treatment and other commercial and industrial ventures.

Solerex originated from a division of hotel interior design company, DESIGN MASTER, Inc., responsible of the design, engineering, fabrication, testing and installation of water treatment, conditioning, purification, recycling and sewerage system and equipment requirement of the company’s client

In 1990, SOLEREX concentrated on marketing its reverse osmosis, water filtration and purification systems and it’s bottled water brand Crystal Clear. The forerunner in the introduction of reverse osmosis purified bottled water marketed in the country.

Crystal Clear Water Store — the premier water store chain in the Philippines with more than two decades of unparalleled experience reputation in the field of water treatment; offering technical expertise, the best line of products and services in water filtration, sterilization, purification, water store management and franchise network.


Careful to make sure Crystal Clear maintains its high standards, SOLEREX has decided to set up joint ventures in its overseas market rather than award full master franchises. The company has developed a comprehensive training program for all its franchisees. Classroom and store trainings are conducted and franchisees receive complete operations and marketing manuals. Support staff can easily be reached by phone. Crystal Clear also provides marketing methods and marketing staff on a continuous basis.

The Company has sold more than 400 0water store franchise and around 2,000 customized water store units all over the country. They have over 500 water refilling stations nationwide from Batanes to Tawi-Tawi.

Since starting international franchising in 2000 They have 2 branches in Malaysia and 26 Stores in Indonesia. They will also establish stores in India and West Africa in 2012.

Leave a Reply

Your email address will not be published. Required fields are marked *

+ 66 = 76